Privacy Policy

Lehmann + Pioneers Digital GmbH (hereinafter known as “L+PDG”) takes the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and as well as with this data protection declaration.

The last revision of our data protection declaration took place on 08-01-2018.

On this page you will find out everything you need to know about how L+PDG protects your personal data and which rights you have relating to your personal data.

If you have any questions about data protection, you can contact us at any time.

Changes to our privacy policy will be updated on this page.

What personal data do we collect?

Personal data is defined as information that can be used to determine your identity, such as your name, address or telephone number. We collect personal data from our employees, applicants, suppliers, business contacts, partners and website users.

The use of our website is possible without providing personal data. Insofar as personal data is collected on our pages, this is always done on a voluntary basis as far as possible.

We always endeavour to inform private individuals in an appropriate manner which data is collected and for what purpose it is used. In any case, we will only process this data if we consider it appropriate and lawful.

What applies to sensitive personal data?

In general, we do not attempt to collect sensitive personal data through this website or otherwise. In the limited cases in which we collect such information, we will comply with the requirements of the local data protection law. If you provide us with unsolicited sensitive personal data, you consent to our use of that data in accordance with the current law as described in this Privacy Policy.

The term “sensitive personal data” refers to the different categories of personal data for which the European and other data protection law(s) determine the need for special treatment, which, in certain circumstances, also includes the requirement of an explicit consent.

Do we share your personal data with other L+PDG companies and external parties?

We may share personal data with other L+PDG companies that may be located in other countries. It may be necessary for us to grant our contractual service providers and consultants access to the personal data you have provided (e.g. if we hold a joint event, forum, webinar).

However, first we will take necessary steps to ensure that your personal data is adequately protected.

What about data security?

As an international company with global IT systems, we can route or store the collected personal data within L+PDG or from our suppliers according to the respective data protection laws.

We take appropriate steps to maintain the security of the collected personal data. With regard to your use of our website, you should be aware that due to the open nature of the Internet, without security measures, information and personal data may flow over networks you connect to our systems and thereby may be viewed and used by people who should not receive this data. We would like to point out that data transmission in the Internet (e.g. communication by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Our website may occasionally contains links to or from the sites of our partners and social media. If you follow a link to any of these sites, please note that each of these sites have their own privacy policies and we assume no responsibility or liability for these policies or sites. Please check the respective policies before submitting any personal data to these sites.

How long will your data be kept and what rights do you have regarding your stored data?

We only store personal data as long as it is necessary for the purpose of collection or you have given your consent, as long as there are no other legal obligations such as commercial and tax retention periods.

You are entitled to information about whether we have personal data about you. If this is the case, you can request access to this personal data and its correction if the data is incorrect.

Basically, we do not make decisions solely by automatic measures; however, if we do so, you have the right to object.

You are welcome to contact us at any time for the exertion of your rights.

L+PDG complies with the data protection laws valid in the European Economic Area, which include the following rights as far as applicable:

  • if the processing of personal data is based on your consent, you have the right to revoke such consent at any time with regard to future processing;

  • You have the right to request access to your personal data and their correction or deletion;

  • You have the right to limit or object the processing of your personal data;

  • You have the right to data portability;

  • You have the right to lodge a complaint at the competent data protection authority.

Which information do we collect on the L+PDG websites?

The L+PDG website is primarily a business tool to help you to learn more about us. Our websites are managed by L+PDG itself. We want you to feel safe when you visit our website and are committed to protect your privacy there.

L+PDG collects the information on their websites in two ways:

(1) Directly, for example, when you provide information to subscribe to a newsletter, download a study, register for one of our events;

(2) Indirectly, for example by using certain technologies on our website.

We may collect and process the following information:

  • If you contact us, we may retain the correspondence from that correspondence;

  • Our website collects information about your computer, including your IP address, your operating system and browser type for statistic reports. This information is stored in so-called cookies (small text files which are stored in the visitor’s internet browser and serve to recognise the internet browser).

If you want to forego the advantages of our cookies, you can read in the help function of your browser how you must set your browser to prevent it from accepting new cookies or from deleting existing cookies. There you will also learn how to block your browser for all new cookies or which settings you need to make to receive a notification of new cookies.

If this information relates to you or identifies you, we will treat it as “personal data”.

How do we use the information collected through the site?

We use personal information to provide the information you request and for other purposes that we describe to you at the time of collection or that are obvious to you, for example:

  • To fulfill your requests for study downloads and other content;

  • To personalize your experience on our website;

  • To contact you for marketing purposes, if you have consented;

  • For surveys to generate market research (in which no conclusion can be drawn on individual personal data);

Which website tracking tools does L+PDG use and how can you limit the tracking function?

Google Analytics:

Our website uses functions of the web analysis service Google Analytics. The provider of this tool is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. This service investigates, among other things, the origin of our website visitors, their length of stay on individual pages and the use of search engines, thus enables a better control of the success of advertising campaigns.

Google Analytics uses so-called “cookies” (text files which are stored on your computer and which enable an analysis of your use of the website). The information generated by the cookie about your use of the website will generally be transmitted to and stored by a server of Google in the United States.

In case of activation of the IP anonymisation on this website, your IP address previously will be shortened by Google but within Member States of the European Union or in other Contracting States to the Agreement on the European Economic Area. Only in exceptional cases the full IP address will be transmitted to a Google server in the US where it will be shortened. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage towards to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Privacy policy Google:

Deactivation of the storage of Google Analytics cookies:

You can prevent the storage of the cookies by making the appropriate settings in your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as from processing this data by downloading and installing the browser plug-in available under the following link:


Products and services of WiredMinds AG ( are used on this website for marketing and optimization purposes. Thereby data is collected, processed and stored from which user profiles are created under a pseudonym.

Where possible and reasonable, the user profiles are made completely anonymous. Cookies may be used for this purpose. The collected data, which may also contain personal data, is transmitted to WiredMinds or collected directly by WiredMinds. WiredMinds may use information that left behind by visits to the websites to create anonymous user profiles. Without the separate consent of the person concerned, the obtained data will not be used to personally identify the visitor of this website and will not be merged with personal data about the bearer of the pseudonym. If IP addresses are collected, they will be made anonymous immediately after collection by deleting the last number block.

Privacy Policy WiredMinds:

Deactivation of data collection/ processing and storage of Wired Minds:

You may object to the collection, processing and storage of data at any time by opting out of website tracking here.

Which social media services are included on our website?

So-called social media services are integrated on our website. You can use these services to recommend articles on our website to others. These are only included on our website as links to the corresponding services. After clicking on the integrated icon, you will be forwarded to the page of the respective provider, i.e. only then user information will be transferred to the respective provider. For information on the handling of your personal data when using these websites, please refer to the respective data protection regulations of the providers.

Facebook Recommend function („Like-Button“): Facebook Inc.1601 S. California Ave, Palo Alto, CA 94304, USA,

Instagram: Facebook Inc.1601 S. California Ave, Palo Alto, CA 94304, USA,

Xing Share-Button: XING AG, Dammtorstraße 30, 20354 Hamburg, Deutschland,

LinkedIn Recommend Button: LinkedIn Corporation, 2029 Stierlin Court, Mountain View,CA 94043, USA,

Twitter: Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA,

Flipboard: Flipboard Inc., 735 Emerson Street, Palo Alto, CA 94301,

Google +: Google LLC, Mountain View, 1600 Amphitheatre Parkway Mountain View, CA 94043 USA,

Pinterest: Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA,

How does L+PDG use personal data for marketing purposes?

The majority of the personal data we collect and use for marketing purposes relates to individual employees of our customers with whom we maintain an existing business relationship. In addition, we may obtain contact information from public sources, including content posted on public and social media websites, to make initial contact with a relevant person at a customer or other company.

In accordance with applicable marketing regulations, we send promotional e-mails to individuals at our customers or other companies with whom we wish to establish or maintain a business relationship. For existing business relationships we use the mailing tool Outlook by Microsoft. Our targeted e-mail messages (e.g., as part of a mailing campaign for trade shows, forums, webinars, business breakfasts) contain cookies and similar technologies that enable us to find out whether you have opened an e-mail message sent by us.

If you click on a link in a marketing email sent by L+PDG, we use a cookie to record which pages have been viewed, which hyperlinks have been clicked, and what content has been downloaded from our websites.

Further data protection information of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA can be found here:

Targeted emails from L+PDG may contain additional privacy information as required by applicable law.

Where do we store your data?

Like all large companies, L+PDG uses a Customer Relationship Management (CRM) database technology to manage and track our marketing efforts. Our CRM databases contain personal data of individuals at our customers and other companies with whom we already have a business relationship or with whom we would like to establish such a relationship. The personal data used for these purposes includes relevant business information such as contact information, publicly available information, your responses to targeted emails (including network activity to follow links contained in our emails) and other business information provided by L+PDG employees based on their personal interaction with you. If you would like to be excluded from the CRM databases, please contact our Privacy Office.

What rights do you have to restrict / prevent marketing communication?

You can exercise your right to prevent marketing communications by ticking certain boxes on the forms we use to collect your personal data or by using the exit mechanism in the emails we send you. You may also cancel marketing communications or have your personal data removed from our Customer Relationship Management (CRM) database at any time. Regarding this, please contact us at

In such cases, we will retain a minimum amount of personal data to record that you are eliminated of marketing communications in order to prevent a repeated contacting.

Who may you contact about privacy issues/rights/complaints?

Please contact us if

  • you have further questions about how L+PDG protects your personal data;

  • you want to exercise your data protection rights (e.g. a copy of the personal data we hold about you);

  • you want to cancel the marketing communications addressed to you;

  • you want to remove your personal data from our Customer Relationship Management (CRM) databases;

  • you have concerns about our use of your personal data;

  • you want to make a complaint or

  • want to address a more general question about privacy.